August 30, 2000

It looks like TheCounter isn't as accurate as I would like. Consistently, I have found the counter not loading on the page, and I believe the count is way off due to this. If anyone knows of a better webcounter service, please let me know.
A new set of words I've heard bantied about is 'viral marketing'. I believe that it implies a product that has the tools necessary for recommending itself built right into the product. So that users of the product can easily forward it on to friends and family without having to go outside of the product to do so. I think it's just another 'hype term' myself, and think that marketing folks should just concentrate on the basics instead of trying to find the 'Holy Grail' of marketing. Word of mouth advertising has always been a valuable tool, and viral marketing doesn't seem to be much different than 'word-of-mouth' except that its fast becoming an annoying phrase. It bugs me about as much as the word 'switch', when the darn thing is just a 'multi-port bridge'. And 'level 3 switch', when the old term was 'brouter'. Inventing new words is just a way for someone to sell you something you already know about it, and the Internet is just great for repackaging and selling old product. Just look at the rebirth of so many scams on the Internet. Scams you wouldn't fall for over the phone or in person. But that's another topic. I guess I'm just sick of buzzwords.
Another thought hit me tonight. I have a lot of technical capability and I often wonder if I might be able to apply it to doing some good for the world. It might be nice to start up a non-profit organization to do some good, while still being able to support myself. If anyone has any ideas, please let me know what you think. I'd love to hear input either about ideas or pitfalls.

No comments: